Creating a Flavor Empire: LumberjAxe's Food Company's Journey in the Barbecue World

Back in 2021 we met Brendon & Jaydon two brother who launched a BBQ rub and sauce company. Two years on we catch up with them both to hear what has changed.

Brendan and Jaydon give us insight into the process and thought behind their range of sauces and the community-focused nature of the barbecue world. Plus, we reminisce about the lessons learned from their experience at Sizzlefest and the importance of the barbecue community.

Don't miss out on some hilarious tales from Brendan and Jayden as they share their experiences attending shows for LumberjAxe's Food Company. We discuss the challenges of gathering genuine feedback from customers and how they have adapted to the changing world dynamic. Plus, listen to a funny cooking challenge with fails and learn about their unique sibling dynamic in business.

This episode was brought to you by AOS Kitchen creators of bespoke outdoor kitchens perfect to pimp up your bbq area. Visit AOS Kitchens today!

BBQ Bingo is sponsored by LumberjAxe Food Company, who have a fantastic range of rubs & sauces for all your culinary needs! Check out their range.

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